This is such a great business idea. Beg is a mobile dog bakery. They hang out at parks and sell gourmet treats for doggies (among other things like knitted dog scarves and I know this because my wife makes them and yes people buy knitted scarves for their dogs).

The logo is pretty simple and bold; a very dog-related coat of arms. I had initially designed the banner as a motto for a tagline, but the client preferred the larger text and no tagline.

Here is a matrix of the final logos (508KB pdf).

I also created a business card (57KB pdf) and designed livery for the all-important mobile aspect of the business:

The van is indeed metallic orange, but I don’t believe they have applied the branding yet.

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